To inspire confidence through comfort, style and fit.
In 2015, from his childhood home on Victoria’s Surfcoast, Travis Boak teamed with Brent and Cherie Dixon forming Rogers Underwear.
Named in honour of Travis’s late father and Brent’s uncle, Roger Boak, an everyday fun-loving man who dedicated his life to his family and left an ever-lasting legacy to the wider community. Those same values and ideals Roger lived by form the nucleus for Rogers Underwear and are adhered to and referenced in every aspect of the company.
Combining their love for all things fashion, the trio set out to create a label that provided a product of the highest quality without the exorbitant price tag. In a world where the emphasis is often put purely on profit, Rogers focus is on creating a company culture that inspires through its quality and innovation.
Identifying a niche in the market, Rogers Underwear has comfort, style and fit foremost in its design giving our customers the confidence to wear our products in any environment. No matter if you are at work, playing sport or on a night out with friends, you can trust in Rogers to provide everything you need in underwear.
We envision a world where each individual lives their life to their fullest potential. That the seemingly impossible can be possible. That dreams become reality. Through the simplicity of wearing our product we want our clientele to be able to look in the mirror and see more than their reflection. We want them to love how they feel, to be inspired by what they see and to have the confidence to take on the challenge that is life.